Health Care Access Options Essay

Community basis be defined as a sociable group of whatever size whose members reside in a specific locality, share government, and a good deal beat a harsh cultural and historical heritage (Dictionary.com, 2015). The wellness care needs of a community are contingent upon age, gender, race, and social class. This paper will address the selling scheme of a web-based resource, come in clinic, and a retail clinic within one community. Research will unfold the audience in which the organizations wish to target, how they market to The target audience, the potentness, and what could be make differently to reform marketing strategies. The Health Resources and Services Administration motherlike and Child Health web page is dedicated to boostering women improve the wellness and wellness of their communities. The wealth of training provided entirelyows women to educate themselves on a variety of topics. The mission of the Bright Futures for Womens Health and Wellness initiator y (BFWHW) is to plan, develop, implement, and evaluate a variety of culturally competent, evidence-based consumer, provider, and community tools for women across their lifespan.Materials help women of all ages achieve better physical, emotional, social, and spiritual health by boost healthy practices (US Health Resources & Services Administration, 2015). By providing easily downloaded toolkits or an 800 yield if internet is not available, BFWHW targets the female audience effectively. By choosing to target save women, the site narrows its market. To improve and broaden their market, the site might add information that target men to educate first time fathers, suggest stabilising tips for helping around the house, and provide information or links to promote groups for men and teenagers. Cigna Urgent Care is the community walk in clinic. The feature services provided hold primary care and pediatrics. Specialty services include out enduring surgery, podiatry, neurology, pharmacy , Health for seniors, imagery, and visioncenters (Cigna HealthCare of Arizona, 2015). The clinic provides care for every age, infants to seniors. Open to the mankind 365 days out of the year, and staff board certified doctors to treat a wide variety of conditions.One Saturday a month, the clinic offers well check-up appointments for women only. Targeting all audiences, with a focus on womens health for convenience. Cigna also targets senior health, providing health education classes. The website allows easy access to information and is user-friendly. The marketing strategy is effective with olive branches extended to all generations, easy access to information, and several locations. Individuals croupe now receive health care services while shop for groceries. CVS introduced minute clinic over a decade ago and now have over 800 locations nationwide (CVSHealth, 1999-2014). Targeting audiences that have very little time to agenda an appointment with a primary care physician, the min ute clinics offer waltz services for a variety of health care needs. Staffed by suck up practitioners and physicians assistants that specialize in family health care (CVSHealth, 1999-2014).The minute clinics accept approximately health insurance and offer flexible and affordable payment options to individuals with no health insurance or those who are underinsured (CVSHealth, 1999-2014). Practitioners diagnose, treat and write prescriptions for common family illnesses such(prenominal) as strep throat, bladder infections, pink eye, and infections of the ears, nose, and throat (CVSHealth, 1999-2014). erect common vaccinations for flu, pneumonia, pertussis and hepatitis. (CVSHealth, 1999-2014). Treat minor wounds, abrasions, joint sprains, and skin conditions such as poison ivy, ringworm, lice, and acne. Provide a broad range of wellness services including TB testing, sports and camp physicals, and lifestyle programs such as sess cessation and a medically based weight loss programs (CVSHealth, 1999-2014). tour routine lab tests, instant results and education for those with diabetes, high cholesterol or high blood pressure (CVSHealth, 1999-2014). Provide care for adults and children 18 months and sure-enough(a) for most services and share records with primary care provider with patient permission (CVSHealth, 1999-2014). The website offers a price list for all services provided, as well as educational information for a variety of health care issues. Being the decreed sports physical provider of Pop Warner Football, and official retail medical clinic of USA Football (CVSHealth, 1999-2014). is aneffective marketing strategy to target sports organizations in the community. The CVS minute clinic is successful in reaching all target audiences. The three health care organizations researched used effective marketing strategies to reach the target audience. Without research and effective marketing, an organization will rectify itself for failure. Targeting the desira ble audience is the key to successful community clinics.ReferencesCigna HealthCare of Arizona. (2015). Cigna medical checkup Group. Retrieved from http//www.cigna.comCommunities. (n.d.). Dictionary.com Unabridged. Retrieved January 30, 2015, from Dictionary.com website http//dictionary.reference.com/browse/communitiesCVS.com. (1999-2014). Retrieved from http//www.cvs.com/minuteclinic/servicesCVSHealth. (1999-2014). Minute Clinic. Retrieved from http//www.cvs.comFor Kids To Do. (2015). Retrieved from http//forkidstodo.netUS Health Resources & Services Administration. (2015). HRSA. Retrieved from http//mchb.hrsa.gov/womenshealth/resources