Benefits and opportunity to the business Essay

An effective Marketing Mix including all 7 is a way of identifying a line of credites achievements of selling objectives, meeting guest needs, is balanced and consistent, creates a competitive advantage and matches corporate resources. It is get alongn as a intermingle because each ingredient affects the separate and the mix must overall be suitable to the target customer.The 7ps entangle- yield- value- postal service- progress-People- shape- physiologic Evidence* Product This is first considered in the marketing mix as it all depends on it. This can be a material result or a dish that the corporation is offering to the worldly concern. The only way to consume a good marketing strategy is by making sure that the harvest-festival is up to standard, promoting e very(prenominal) grapheme part of that good or service.ASOS Products ASOS presss their growthions very effectively as they use clever visual tools such as 360-degree view of their product, video and picture to e nhance the quality of the product itself. They excessively provide a range of products and service including clothes, accessories, shoes/sandals etc and its provided for men and women. They include their own brand and originator wear which shows that they run through high quality in their product.ASOS have menti unmatchedd in their annual report that their 20 biggest brands be now represented by a shit in shop providing a rich brand experience for their customers and a unique scattering platform for ASOS brand partners. ASOS as well sells a range of products matching historied celebritys outfits that customers would want to buy. ASOS, online or in their magazine provides customers the current fashion info and what not to wear giving them an advantage to promote their products. Their business attract over 5.2 million visitors per month and has over 24,000 lines for sale.* terms This is the total amount a customer pays for the product. It is decided through a number of factor s a product have to offer including material costs, product identity, competition, market share and the customers percieved value of the product. If another(prenominal) inclose/business have the same product on stock other businesses may decrease or increase their price for customer satisfaction.ASOS Price Thier price for the products vary depending on the product quality, brand etc. For the designer items it can be expensive, although ASOS may provide same looking product without the brand name making it affordable. With the price they offer ASOS is making a Profit over 10,009,000 (figure taken from ASOS annual report) as they have change magnitude number of active shoppers over 1.2 million.* Place Place represents the location where a product can be purchased. It is often known as the distribution channel. The place can be situated as a physical store or as virtuals stores on the internet.ASOS Place ASOS.com is rapidly go the market leader in the UK online fashion world. Al l the products are sell ONLINE and not located anywhere else where pack can purchase ASOS items progress Is a way of communication that a business/organisation may use in the market place. It enables the marketer to a advertise the product or service being provided by them. Advertisement is a right tool that corporations uses to enhance their products/service to encourage buyers/customers. Promotion has four decided elements made up of advertising, public relations, intelligence cultivation of mouth and point of sale.ASOS Promotion As their business is purely based upon the internet everything is promoted through the homo Wide Web on the website and off. They have progress on other websites and also ASOS has busted an application to allow customers to mark particular products on its sites through their web browser, whatever websites they are looking at. The online retailer has use functionality within the latest version of Microsofts Internet Explorer 8 web brower. ASOS.co m also mentions on the annual report that one of their rank is to have Uncompromising Presentation.The ASOS website is our shop window and we will continue to develop it to ensure that our customers enjoy their time on the site and find it prosperous to find their way around it this being a vital promotion towards their website. ASOS organisation communicates information about their product and service to potential customers by identifying customer details and sends them information through mail, post etc aiming to sell the products. another(prenominal) advertising method ASOS uses on their website is that they have added a page of feedback from customers which enables public relation which is one of the promotion powerful element.People It is appropriate to have mountain in the marketing of service as all people who directly or indirectly influence the perceied value of the product or service, inlcuding cognition workers, employees, management of the business and also the consum ers. People deliver services they could be any mentioned. People promote and sell.products and services. For example promotion elements inlcuding word of mouth public relation is achieved through PEOPLE. Service quality is a key source of customer retention and brand differentiation. Hence skills, carriage and appearance are important.ASOS People Are their employees, customers their family and friends, and any other people associated with ASOS.com. Employees are important to this strategy of marketing mix as in can be those who deliever the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any quiries. ASOS.com also have employees updating their website and replying to emails and online comments on their feedback page. ASOS employees has the knowledge, training and other aspect helping the business wi th marketing for their business. ASOS customers are also people that help in the marketing of services as they spread the business information.Process This is the procedures of activities which lead to an mass meeting of value. The process should include how customers are handled from first and last point of contact.ASOS Process ASOS is determined to be number one in the online market. They have popular opinion through their process and kept it clear and have made it customer satisfactory. ASOSs strategy consists of aims that has a well-defined process. ASOS have control of their website, their information/images etc are presented without any doubt intelligibly promotional. Payments are all do through their website online as they are only an online business. Also they have a step-by-step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to exp ect the delievery etc.Physical Evidence It is the tangible form of the service the service this can include how a customer is treated by a stave member, a train ticket, the length of time a customer has to wait for service or their product (depending on the business). A physical evidence is aproof for customer to measure whether he or she has recieved value.ASOS Physical Evidence As ASOS.com is an online company their customer has difficulty not versed how for example a dress will feel, look on them. ASOS and then provides annual reports, articles, etc showing them that ASOS products are worth the value. ASOS helps customers with their products by giving them exuberant information about the product. They have recieved distributes that convince customers to buy online. First award was given to them in 2008 from Company High Street Awards for Best Place To Spend and the second was given in 2009 from Drapers Etail Awards for Best Customer encounter Cosmopolitan Online Fashion Aw ards Best for Bargains. ASOS allows to give unwanted products back and their staff are always helpful and polite towards their customer as its one of their business objectives.